Skift Travel News

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Virgin’s New International Trains Could Cut Emissions, Fares — and Fuel Its Loyalty Program Increased competition on the track connecting the UK and continental Europe could be a win for the environment if it pulls travelers off planes, but prices need to be lower. Virgin has another incentive in mind: loyalty points.

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Uber to Lay Off 3,300 Employees, Reducing Management Jobs by 20% Uber's reorganization doesn't directly impact its product portfolio, according to the company, but its attention is focused on core businesses.

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Travel Execs Push Trump for 100 Million+ International Visitors by 2030 The meeting comes on the heels of the World Cup tournament and follows four consecutive months of inbound travel declines.

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Skift Global Forum Preview: Amadeus’s President of Travel on Why the Traveler, Not the Platform, Should Hold the Controls Decius Valmorbida thinks the industry competes too hard on closed ecosystems and cooperates too little on the plumbing. His bet: open, shared foundations grow the pie for everyone. We'll test whether rivals actually build them together at Skift Global Forum this September.

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The Race for Chinese Travel Demand Is Now a Fight to Get on the AI Shortlist Travel marketers have spent decades convincing Chinese travelers to pick them. Now they have to convince AI to mention them.

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Vrbo Brings Sponsored Listings to Vacation Rental Search For vacation rental managers, Vrbo’s new ad product could unlock more business. The question is whether managers see incremental demand — or pay more just to stay visible.

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The F&B Strategy That Starts With Winning Over Locals, Not Just Guests As hotel owners look for growth beyond the guest room, restaurants and bars are playing a more central role in how a property attracts locals, builds identity, and generates revenue. Paris Society, part of Ennismore and the wider Accor Group, offers a model for turning F&B venues into destinatio...

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Airbnb Names Ex-Booking.com Hotel Boss and Tripadvisor Exec as Chief Business Officer If Airbnb needs people connections and know-how to scale its boutique hotels business, it found someone with deep experience in Pepijn Rijvers. He also has marketing and tours and activities experience at Booking.com and Viator, respectively.

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AirDNA Enters Revenue Management Market With Host Dynamic Pricing Tool: Exclusive Short-term rental hosts are leaving money on the table if they don't at least dabble in dynamic pricing. If AirDNA can make the process easier for hosts, then there is a big upside awaiting.

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What Happens to a Travel Company Owned by Private Equity for Too Long? One of travel's best tour operators went to market and couldn't sell. The reasons tell you as much about where the industry is headed as about the company itself.

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JetBlue Unveils New Domestic First Class Seats as It Hopes to End Losing Streak JetBlue’s new domestic first class seats seek to give customers a more premium experience with customized cocktails, meals, and roomy seats made with mattress foam. The carrier is banking on the seats to help it turn a profit.

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Africa’s Next Tourism Boom Will Be Won in the Mid-Market As travelers increasingly seek value without compromising on quality or experience, Africa’s biggest tourism opportunity may lie in building the reliable, professionally managed middle tier that much of the continent has historically lacked.

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Choice Hotels Hands CEO Job to Insider as It Tries to Reverse a Slump Versus Rivals Choice moved Dominic Dragisich around various key leadership roles over nearly a decade to prepare him for the top job.

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Your Hotel Is Hot on TikTok Go. But AI Got All The Facts Wrong. TikTok's new hotel and experience booking feature is supposed to connect travelers with real properties, but an abundance of AI-generated content has property owners concerned.

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Marriott Presses Sales Teams on $1.55 Billion ‘Gap to Goal’ for 2027 Groups Marriott has given sales teams a year-end stretch goal of $1.55 billion for group bookings for next year at the hotels it manages in the U.S. and Canada. Its global 2027 group sales look "flattish." Other companies are more upbeat.

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Fosun Files for ClubMed IPO in Hong Kong ClubMed's revenue rose less than 2% last year, suggesting that "premiumization" isn't delivering pricing power yet. An IPO would generate capital that might help fix that.

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How SingleThread Is Growing Without Copying Itself SingleThread is expanding thoughtfully, leaning on translating its service culture through people and giving them bigger challenges to tackle.

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Airbnb Is Testing Lower Fees for Hosts Who Bring Their Own Guests Call it "direct booking" if you like, but the reservation still runs on Airbnb's platform. And Airbnb's take rate now seems variable.

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Cheval Is Riding Out Dubai’s Demand Slump On Long-Stay Guests Cheval is betting Dubai’s domestic demand can carry it to recovery. S&P doesn’t see that recovery until 2027.

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What Hotelbeds’ Shrinking Margins Mean for Hotel Distribution Hotelbeds became the dominant independent bed bank through scale. Its results now show that scale alone no longer protects the economics.